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Creating a Facebook Page is completely free, and there are no ongoing fees just for having a Page. You can post content, respond to messages, and use most features at no cost. Your personal information won’t be visible on the Page, and visitors will only see the Page’s public information. If you don’t have a Facebook account yet, you’ll need to sign up for one first before creating a Page. Be prepared to use your Page as an extension of your customer service.

Notice the polished cover photo, clear profile picture, prominent call-to-action buttons, and a mix of content types (videos, images, stories). This is the kind of professional presence you’re building toward as you grow your own Page. Once your page is set up, it’s time to King Johnnie Casino promote it and attract followers. Share your page on your personal profile, other social media platforms, and your website. You can also use Facebook’s advertising platform to reach a wider audience. Your profile picture and cover photo are the first things people see when they visit your page.

Yes, you must have a personal Facebook account to create and manage a Facebook Page. The Page is always tied to at least one personal profile as the administrator. For example, Facebook introduced a new “Page experience” in recent years that changed some admin controls and layouts. By staying informed (following Facebook’s official blog or reliable sources), you can take advantage of the latest tools.

  • By default, if you’re the Page admin, Facebook can notify you (within Facebook and/or via email) about new messages, comments, reviews, etc.
  • Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.
  • A well-crafted Page can help you reach customers, build credibility, and even provide customer support without spending a dime on the basics.
  • If you don’t have an account, review our lesson on getting started with Facebook.
  • Even national or global brands can tap into this trend with content that speaks to very specific target audiences.

Can I change my Page name after creating it?

For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Pages are designed for businesses to have a public presence, post updates, run ads, and allow people to follow for news and offers.

Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. And then the profile photo is a square, 170 x 170 pixels.

This is perfect for sharing on business cards, social media, or anywhere else to promote your Facebook presence. Facebook’s built-in CTA buttons make it easy for people to get in touch or take action. You can set this up now or add one later, but it’s highly recommended to have a CTA on your Page. We’ll cover exact dimensions and specs in the setup steps below.

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